The Ultimate Data Tool was created by a shop owner for other shop owners. It grew out of an ever increasing frustration of trying to access my customer information and organize it in a simple, yet meaningful way. I wanted to razor focus my marketing efforts by being able to easily select, for example, everyone that owns a Chevy, or all my customers that drive a caravan, or find my very best customers by sorting by how much they spent. All of these operations are not available through the normal Mitchell Manager or ShopKey interface. You can get at this data, but it’s like trying to find a needle in a haystack, it takes too long, and there’s just not a simple way to do it.

By creating the Ultimate Data Tool, shop owners can do creative, razor focused marketing that was simply not possible to do before.

I hope you enjoy the fruits of my labor, and most of all profit from the marketing it lets you do.

If you’re an auto repair shop owner, you may be interested in some of my other suite of products designed to help a shop owner make more money, faster than they every thought possible. Just head over to http://www.autorepairsuccess.com.